Record X Games Audience

The 14th annual X Games was held in Los Angeles, at both The Home Depot Center and STAPLES Center, July 31-August 3 with record-breaking milestones on the course as well as among consumers via both television and online. X Games 14 was ESPN's most-viewed X Games among households, men 18-49 and 25-54 as well as persons 18-49 and 25-54. In addition, ABC's X Games 14 was up double digits year-to-year among households—an increase of 14% overall from X Games 13. "X Games 14 surpassed all our expectations both on the field and across all of our global multi-media platforms, reaching a record number of fans", said Rick Alessandri, Managing Director, X Games Franchise. "It's clear that fans around the world have embraced these athletes and our events".

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